Here is the content for my 8-day eCourse: Create a Buzz: How to Build a Synergy Promotion. This course is FREE as my gift to you.
Email #1 — Get Your Foundation in Place
Synergy is such an interesting concept – it’s basically 1 + 1 = 3. If you strategically flood the marketplace with a well-crafted, multi- layered marketing campaign so that your target audience can’t help by take notice, you’ll see exponential growth and activity.
So let’s dive in.
Lay the Groundwork
Before you begin any Synergy Campaign or other concentrated marketing effort, you need to have a solid foundation already in place.
Your foundation should include:
* A product, service, or event to be promoted.
* A website, blog, or other piece of internet real estate where YOU
control and manage the content,preferably indexed in search engines.
You can be using WordPress, Wix, Weebly, Tumblr, HubPages, Blogger,YouTube, Etsy, or other service.
NOTE: While you can use your Facebook business page or other social media hub, it’s not always recommended because Facebook in particular has
been known to take down pages without warning if they see a sudden
spike in activity. Use FB or other social media at your own risk.
* Have the ability to track, monitor, and record traffic to your website
or blog. You should be able to see where traffic is coming from, what
keywords were searched, and how many clicks, opt-ins and sales are generated.
I recommend Google Analytics, but there are other programs.
* You should have accounts and profiles set up in at least 3 social media
networks, such as Facebook, Twitter, LinkedIn, Pinterest, or
Instagram. You do not need to be with all of them to make a Synergy Campaign work. But you need to be active in at least 3 of them.
* Though not required, it is highly suggested that you have an account with
a social media post planner service, like Hootsuite or Buffer.
* Though not required, it is highly suggested that you have an account set
up with an email autoresponder system like aWeber, MailChimp or GetResponse. I personally use and endorse aWeber. Here is a promotion link to their
service. http://aweber.com/?419820
(Note, if you purchase via this link, I may earn a commission).
We are going to review these 10 steps to Creating a Buzz with a Synergy Campaign:
Step 1: Choose Your Offer and Desired Outcome
Step 2: Define Your Audience
Step 3: Keyword Research to find 10 keywords/key phrases to focus on
Step 4: Assemble the Pieces of Your Funnel
Step 5: Create your Marketing Messages
Step 6: Create Your Synergy Marketing Grid
Step 7: Create Your Marketing Content
Step 8: Execute!
Step 9: Review Results, Tweak as Necessary
Step 10: CELEBRATE!
Are you ready to get started? YES! Let’s do this!
Email #2 — Choose Your Offer, Audience, and Outcome
GET STARTED – DAY 1
Day 1 is all about choosing your offer, defining your target audience,
and determining what action you want your audience to take. Do you want
them to buy a product? Or are you trying to build your email list for
future offers? Do you want them to schedule an appointment with you?
Do you want them to attend a future event? You need to start with
your desired end-result in mind and work backward from there.
Choosing Your Offer
Look at your available products and services. What needs to be promoted
now? Do you have all the pieces in place to begin promotions now? If not,
what still needs to be accomplished before you can start promoting? Your
product doesn’t have to be 100% ready for prime-time to begin creating a
buzz, but you don’t want to start advertising something that you can’t deliver.
Maybe you can start promoting to get people to opt-in to an advance
notice list or an invitation-only pre-sale sneak peek. Start with
what you’ve got and figure out what you can be promoting starting in
the next few days.
Defining Your Target Audience
This is such a critical step. Know who you want to talk to. I can’t tell
you how many times I have worked with small business owners who are spending tons of energy and tons of money marketing a product or service to the WRONG audience. Their product is ideal for stay-at-home moms but they are promoting to other business owners because “a lot of business owners are also stay-at-home moms.” No, no, no. Your messaging needs to be targeted.
And once you’ve determined who you audience should be, spend some time today brainstorming on how to get in front of them. What are their common interests? What are their common problems? How do you solve their problems? What is it that they need to hear from you? Depending on your audience and what social media platforms you want to use, do a search for groups where your target audience hangs out. Join 4 or 5 of them today and introduce yourself. Observe, make
helpful comments. DO NOT PROMOTE ANYTHING. You want to find groups
that have an active membership – where people are liking and
commenting and sharing content. Don’t waste your time on the “post
and run” groups. They will not get you to where you want to go.
Determine Your Desired Outcome
Spend time today figuring out what very specific action you want your target audience to take with you. This is where you need to have your strategic-thinking cap on. For a really effective Synergy Campaign, you really only want 1, maybe 2, possible actions from your audience. The idea is to be very focused. You don’t want to give them too many options. Select the end- result you want to see and make notes on what the action flow will look like to get there. We’ll talk about landing pages and links and emails in the next couple of days, so for now, just make your notes and keep them handy for the next few days.
Putting It All Together
Now that you’ve determined the what, who, and how of your Synergy Campaign, write it out as an Intention:
“As a result of my Synergy Campaign promoting X (describe your offer),
people (describe your target audience)
will (describe their action). “
Great job!
Email #3 — Keyword Research
Today is we are going to do some keyword research. Keyword research is such an important activity, especially if you want to create a Buzz around your product or service.
The topic is so large that I can’t possibly teach you everything you need to know in one simple email. There are dozens of ebooks and courses on keyword research. There are hundreds of websites and SEO experts who sell software to do keyword research and who will do the research for you.
Also, as a Mirelli member, you have access to my 5-day video training course: Mastering SEO
But I’m going to share with you a fairly quick process that I have found works pretty well for me.
1) Sign in or create an account with Google Adwords. From the top navigation bar under Tools, select the Keyword Planner In the box that asks where you’d like to start, select Find New Keywords. It will then give you 2
options. I have not found any difference in using either one, so just
pick one. In the next box, type in a list of words and phrases that
are related to your topic. Under targeting, I usually choose United
States and English, though depending on your location, that may be
different. Hit search.
2) On the page that pops up, you will see bar graphs and then underneath
those you will see two tabs: Ad Group Ideas and Keyword Ideas. Go to the
Keyword Ideas tab.
3) There you will get a listing of words and phrases with average monthly
search amounts and a column that says “competition.” The first box will
be the words and phrases that you typed in. Below that will be the
words and phrases that Google suggests are related to your terms.
3) Review the words and phrases that came up. Go through them and any
that are related to your product, and have between 500 and 3,000 searches,
hit the arrows in the far right edge of the box that says “add to plan.”
This will move the term over to the right hand side under My Keyword
Ideas. Once you’ve gone through first set of words, you want to
copy all of the words and phrases in your keyword ideas list and
paste the entire list back into the box at the top of the page and
hit “search” again. You’ll get more phrases. Go through those
and choose the ones that are most relevant to your topic. Repeat
this process until very few new keywords come up – usually 3 to 5
times. I tend to ignore the Competition column because for a Synergy
Campaign, I want solid keywords and phrases and with a very targeted
campaign, you can get noticed for even highly competitive keywords.
Now, what if there are no search terms on your list that get 500 searches?
That’s okay. Just pick the best ones regardless. You can run a successful
Synergy Campaign using phrases that only get 50 searches a month.
4) Now it’s time to refine even more. Look at the list on the right
hand side in the My Keyword Ideas. Delete any that you could not use
easily in a sentence.
5) Copy this list into an excel spreadsheet and type in the number
of searches for each phrase.
6) Open up a Google search box.
7) Type the phrase: allintitle: followed by the search term you are
interested in within quotes e.g allintitle: “divorce rules Ohio”.
8) When the search results come up, look at the top left hand side of
the page below the search box. There will be “Results 1 of XXXXXX sites.”
This is the number of potential competing sites for that particular
keyword or phrase. If there are more than 10,000 sites competing
with that phrase, I delete it from my list. If there are less than
10,000, I write down the number and move to the next phrase.
Though there is no hard and fast rule, it is a common theory that a
term with at least 500 searches per month and fewer than 10,000 sites
competing with it are considered to be in a “sweet spot.” With targeted
promotion, a blog post, Youtube video, press release, or other type
of promotion piece can appear on the first page of Google results of a
sweet spot term within 72 hours, sometimes less.
Go through your excel spreadsheet and identify the phrases with the
best combination of high search volume and low competition. Choose
up to 10 terms that you want to focus on.
Whenever you are refining your keywords, it is important that you keep
in mind that a large portion of searches carried out online contain
three words or more. These are called “long tail keywords.” So when
people are searching for answers on the internet, they will often
phrase their search term as a question. Therefore many people will
not use search words that describe the solution to a question. So in
order to optimize your promotions to their full extent, it is best if
you think like the person who is searching.
Also, because you are going to be using your selected keyword phrases
on your website and in articles and in social media posts, make sure
you pick phrases that are natural in copy.
Choosing the right keywords is part art, part science. Get this right,
and you’ll see dramatic results.
And now, there’s a new twist — HASHTAG research. Yes, that’s right.
Hashtags. Look at the keyword terms you have selected to focus on for
your promotion. Which ones would make good hashtags?
You can check if one of more of your phrases are already “hot” hashtags
by checking either http://hashtags.org (you can sign up for a free
membership) or https://ritetag.com. If your phrase is already being
used, then you’ll be found in searches when someone else is looking for
that hashtag. Depending on your business, it might really help you to
be lumped in with other businesses who are keying on similiar topics.
Choose 1 or 2 hashtag phrases that you want to focus on during your
Synergy campaign.
By the end of Day 2, you should have:
Your Offer
Your Audience
Your Desired Outcome
10 Keywords & Phrases to Target
1 or 2 Hashtags to focus on
And then you’ll be ready to move on to Day 3 — Assembling Your
Sales Funnel.
Email #4 — Your Interaction Funnel
Today we are going to talk about creating your sales or interaction funnel and how you can assemble the pieces to make sure your audience can get from a promotion to take the action you decided to focus on during Day 1.
Here are examples of the most common desired outcomes and the typical funnels people use to get people to the end result:
Desired Outcome: Opt-In to Mailing List or Request for More Information
Typical Funnel would be: Promotion has a Link to a Landing Page, blog post, or other piece of internet real estate. The Landing Page offers an incentive
(free or low-cost report, webinar, strong benefit) in exchange for Opt-In to
receive further information. When the visitor completes the opt-in form, they receive a confirmation email and either a Thank You page that has a link to
download the Free Report or link to watch the webinar or a follow-up email
that has the required links. Typically you can then send these subscribers
regular emails to create a relationship with them and cultivate future sales
Desired Outcome: Purchase of a Product or Service
Typical Funnel would be: Promotion has Link to Sales Page. The Sales Page
describes features and benefits of product and has either an on-page shopping cart or a link to a third-party shopping cart, or if you are fulfilling the order yourself, it may just be a Sales Button from PayPal. Once the buyer
clicks on the Buy Now, you or your order processor will fulfill the order and
get the product to the buyer. You’ll want to have a system in place to send
a Thank You to the buyer. Often you can capture the buyer’s email address
during the sales process and then add that address to a newsletter or
other informative email list. Just make sure you disclose to the buyer
that you will be sending periodic information. And make sure each email you send gives the recipient the right to opt-out of future mailings.
Desired Outcome: Attendance at an Event
Typical Funnel would be: Promotion has link to an Event Description page or directly to a Purchase-ticket page (like Eventbrite or other event ticketing
service). Once visitor registers for event/buys ticket, their email is
captured in an email mailing system so that reminder emails can be sent as
the event approaches. These emails can also then be used to follow-up after
the event to send Thank Yous and additional information.
Desired Outcome: Set Up a Telephone (or in person) Appointment
Typical Funnel would be: Promotion has a link to a Sales Page with more
information and a link to an Appointment Scheduling system like
TimeTrade or Acuity or Appointy (I have used all of them —
TimeTrade is easy and is very good for simple promotions). You can
include the link directly to the scheduling software from the promotion,
but people typically need more information than what they can get in a
promotion to set up an appointment. But it never hurts to test.
Setting Up the Funnel
Once you determine the pieces of your funnel, you need to create them.
Remember those keywords and hashtags you found yesterday? Keep them
in front of you today as you create your sales funnel. You want to
use your keywords in your headlines, copy, and calls to action if
you can.
If you are offering a free report, it needs to be written now. Again,
if you can use a Keyword in the title, that would be terrific. It’s
not make-or-break, but if you can, you should. If you are having
people opt-in to a mailing list, you should have at least 3
of the follow-up emails written before you begin a promotion. You can
certainly have more. There is a lot of controversy around how often you
should email someone once they have opted-in to a mailing list. Some
people absolutely believe that a daily email is the way to go. Others
send emails only once a week or once a month. There is no right or
wrong answer. Pick the frequency that feels right to you.
As I mentioned at the beginning of the course, your life will be easier
if you have an email autoresponder, like aWeber, GetResponse or even
Mail Chimp. Each has their pros and cons. I personally use aWeber
and cannot recommend it highly enough. I have used GetResponse,
MailChimp, ConstantComment and others and have always found that
aWeber gave me what I needed. You can check out their current
promotion here: http://aweber.com/?419820 (note: if you purchase
from this link, I will earn an commission).
You will want to set up a unique list (or lists) in your email
autoresponder to keep track of responses to your promotions. If
you need help with setting up a list in aWeber, send me an
email to Trina@Mirellietc.com and I’ll help however I can.
One of the features of an email autoresponder that becomes very
helpful when building your interaction funnel is the capability to
create forms that can be loaded onto your blog or landing page that
adds subscribers onto your mailing lists automatically as they
opt-in. You can add the form HtML code directly onto your landing
page (recommended) or you can send people directly to the sign-up
form via a link.
If you are going to have a landing page, there are many options. aWeber has landing page templates that you can directly through aWeber,or you can add their plug-in to your WordPress website. Or you
can simply design a page on your blog to act as a landing page. There are also some great paid services, like ClickFunnels, that can help you build out a sales funnel.
If you are using your promotion to drive audience to a webinar, you
need to make the decision on what platform you will use to host
your webinar. If you are going to use Zoom or Skype or other video services, you will need to make sure you have an account set-up and schedule your presentation. You can then give the required links to your promotion responders as they
respond. Again, there are several paid webinar platforms that
work well, like WebinarFusionPro or WebinarJam. I personally
use Zoom but it does take some practice. If you would
like a personal tutorial session on how to use Zoom,
please send me an email to Trina@Mirellietc.com and we’ll set
something up.
If you are driving visitors to make a purchase, your shopping
cart choice is critical. If you are on Wordpress, there are
several free plug-ins that work well, like WP Easy Cart or
WordPress Simple PayPal Shopping Cart. Both work great for
one-shot products. They are not as effective for large catalogs.
For larger catalogs, WooCommerce is usuallly considered the
best for WordPress. If you are on another platform, like
Weebly or Wix or even Blogger, there are plug-in options for
you to explore. You can also have a store on Etsy or Amazon.
So spend time today working through the pieces of your
interaction funnel, creating content using your keywords as much
as possible. If you have your foundation pieces in place, you
should be able to build your funnel today.
Oh, and don’t forget to TEST your funnel all the way through.
Find a friend or two to fill out your forms. Send test emails
to yourself. You want to find the bugs in your system before
your customers or clients do.
So get busy! Tomorrow the fun begins …
Email #5 — Create Your Marketing Messages
Today is fun, fun, fun because we are going to be working on your marketing messages.
First, get out your list of keywords and hashtags.
Now, make a list of what social media platforms you are going to use for your Synergy campaign. You should use a minimum of three, but you can use as many as you can handle.
Pull up your profile on each of the platforms you are going to use and read what you have written. Rewrite as appropriate to position yourself as a premier provider of your product or service. Add a couple sentences or even a headline/subhead or two that include some of your keyword
phrases. On all profiles (except possibly LinkedIn), add your hashtags to the end as #”hashtagphrase”.
For each social media platform, you can now work on creating your
marketing messages that contain your keyword phrases and will work
within the parameters of the platform. For Twitter, you will want to
work within 140 characters (minus the hashtag and shortened link) — aim
for 110 to 120 characters typically. Facebook posts can be as short or
as long as you wish. LinkedIn needs to be business-related. Pinterest or Instagram should have an image element to it.
You’ll want to create 3 types of messages for each platform:
1) Messages that Educate, Entertain, Entice, or Inspire
2) Soft-sell messages that focus on the benefits of your product or
service
3) Hard-sell messages that feature strong calls to action
Examples of messages that educates, entertains, entices, or inspires:
(keyword: self-awareness)
Socrates once said “Know thyself.” Do you? Self-awareness is the first
step in becoming the person you want to, and were put on this earth to,
become. #self-awareness LINK
or
Self-awareness and leadership go together like cake and ice cream, and
beaches and sunshine, and teenagers and cellphones. It’s hard to
imagine one without the other. #self-awareness LINK
You get the idea.
An example of a Soft Sell message could be:
Three steps you can take today to strengthen your self-awareness.
1) Learn how to meditate. Frequently take time to sit down, relax,
get quiet and check in with yourself. Ask yourself questions like:
“What is important right now?” “What am I working toward?” “What is
not working in my life right now?” “What issues in my life am I avoiding
dealing with?” The more you contemplate where you are and what you want, the more self-aware you will become 2) Set goals for yourself and hold yourself accountable for achieving them. Nothing is more powerful in creating self-awareness than holding yourself accountable and discovering how truly powerful you can be 3) Read this new book LINK #self-awareness
An example of a Hard Sell message could be:
Discover the 5 steps you can take immediately to improve your self-
awareness and step into your power as a leader. Click here now. #self-awareness
As you work on your messages, refer to your keyword list. I recommend that you create at least 5 messages using each keyword or keyword phrase. I
typically try to generate about 20 messages under the Educate/Entertain
category, at least 5 soft-sell messages, and at least 5 hard-sell
messages. And remember, depending on your social media mix, you may
have to have more shorter, quick-hits for Twitter.
For many of your posts and Tweets, your headline is critical in making
your message stand out from the crowd. Here is a quick report on how
to write strong, effective headlines. There are also two websites
that I use a lot when crafting marketing messages: the headline analyzer
from the Advanced Marketing Institute http://www.aminstitute.com/headline/ and the headline analyzer from coschedule:
http://coschedule.com/headline-analyzer# They rank different parts of
your headlines so both are valuable. You’ll find that a good headline
will rank well on both sites. Now, if you love a message but it doesn’t
rank well on these sites, it’s okay. These are just tools to help you
craft stronger messages and to help you understand the power of the
words you choose.
Have fun with this! Let your mind run wild. Get creative. And as you
create your messages, think about what images would draw attention to
the message. We’ll talk more about images in a couple days, but it’s good
to be thinking about it now.
You’re doing great! Tomorrow is a big day — tomorrow we actually start
to put together the super-special Synergy Marketing Promotion Campaign Grid!
Email #6 — Creating the Synergy Grid
Today is the day you start to create your Grid.
The Grid is the secret sauce. It’s what keeps you focused and lets you see what you are doing and how people are responding.
The Grid is attached as an Excel spreadsheet so you can manipulate
it for your specific needs. For instance, maybe you only want to
focus on Twitter, LinkedIn, and Pinterest. You can hide the columns
for everything else to eliminate the distraction.
So let me introduce you to the Grid. There are 14 days. You can
start your campaign on any day of the week. There is a column for
a blog post, each of the major social media platforms, plus a column
on some days for Press Releases and YouTube videos.
For each platform at the top, you will notice a line that says
how many posts or pins or tweets you should do that day. Those
are OPTIMUM. You can do more, but too much will actually
make you less effective. You can do less, but you will be missing
opportunities. You will notice for each platform, on some days,
there are shaded boxes. THOSE ARE THE CRITICAL POST
TIMES. You MUST post at least once during a shaded period.
You’ll notice on some days, like Mondays and Fridays for LinkedIn,
or weekdays for Pinterest, that there are no shaded boxes. That’s
because those platforms report either that their viewership and
interaction is low on those days, or there are no spikes in
activity to report. So you can post or not, it’s entirely up to you.
So how to you fill in the grid? First of all, pull out the
list of Marketing Messages you created yesterday. You want to
mix your messages — 4 of the Entertain/Educate, 1 soft-sell
message, and 1 hard-sell message. Think of 4-1-1. Now, this
is just a guideline. The only thing that is probably a
no-no is to post multiple hard-sell messages back-to-back
without giving your audience a break. They will tune you out
if you appear to be coming on too strong on the sales pitch.
I create a code for my messages to be on the grid. My
Entertain/Educate messages for Facebook may be FBE1 through
FBE20. My Tweets may be TWE1 through TWE20. You can
code them however makes sense for you. Then when I go to
fill out my social post planner, I can just refer to
my Grid and list of messages without having to re-type.
Fill out the Grid for the first 5 days and use as many of your
marketing messages as you can. You do not have to fill
out all 14 days now because as your campaign gets going, you
are going to be tracking and monitoring and deciding which
messages are resonating and which ones are not. It’s less
confusing later if you do not over-plan just yet.
We’ll talk about blog posts, Press Releases and videos tomorrow, so you don’t have to worry about those columns just yet.
You’ll notice for each message there are lines for you to
go back in and write down what interaction you are getting.
We’ll talk about that when you start to execute, but for
now, just make a note that you will be working with this
Grid spreadsheet a lot during the coming days.
Okay, so you are ready to start filling in the Grid and mixing your messages. Have fun!
Tomorrow we are going to be talking about writing blog posts, press releases, creating videos, and adding images.
Email #7 — Create Engagement
Today we are going to talk about actually creating your marketing materials and getting prepared to execute.
It has been proven over and over again that images are more compelling than just text. So how to do you add punch to your social media posts?
There are a couple of resources I’m going to share. The first is the website
Canva.com. If you haven’t used Canva before, there are dozens of YouTube tutorials showing you how to use it. The problem with Canva is that so many people are using it to create their Facebook posts, that it’s hard to make yours unique. What you need to combine with Canva templates are unique images.
Now, you CAN do a search in Google images and pick up an image. The problem with Google
images is that many images in Google are actually copyright-protected and the fact
that they can be found does not absolve you from a charge of copyright infringement.
It’s better to choose images that you know to be royalty-free.
I’ve attached a listing of 20+ websites where you can find FREE images you can use
for commercial purposes. This is a way to make yourself look different.
So go through your marketing messages and determine what sorts of images may be relevant to your message. You should strive to have an image with at least 80% of all of your social media posts. Go through the various websites and save your chosen images into a folder on your hard-drive.
Another task for today, if you have a blog, is to decide how many blog posts you want to post in support of your Synergy Promotion Campaign. If you are daily blogger, I would suggest 3 posts a week should have a topic related to what you are promoting. Your P.S. every day could direct readers to your Synergy Promotion Campaign landing page. Of your 3 posts that week, two should be education/entertainment/inspiration oriented and the other one can be a hard- hitting sales post. You might want to
consider having someone write a product or service review. It is CRITICAL that you use your chosen keywords in your blog posts during your campaign.
Today is the day that you decide if you want to use video in your Synergy Promotion Campaign. Video is very effective for many promotions but it depends on your comfort level and skill. Again, you would want to make sure you use your chosen keywords in your video title, in the video description, and as the tags to your video. Also, make sure you add your hashtags to your video description. If you are going to use video, today is the day to shoot and upload your videos so you have the links ready to use.
And finally, today is the day you create at least 2 Press Releases to support your Synergy Promotion Campaign. Did you know that a well-written press release using your keywords will almost always appear on the first page of a Google search on that keyword or phrase for at least 2 to 3 hours after the release goes live?
And it will stay longer if people are clicking on it. So an important part of
your Synergy Promotion Campaign is to capture the URL link to the release and as soon as it is live, you want to share the link on all of your social media
platforms. And if you have an email list, send them the link as well. Believe
it or not, most local news organizations get automatic updates from the Press Release submission services notifying them of press releases from companies in their local area. You just might get even extra Buzz from local media
coverage!
Never written a press release before? It’s not hard. Attached is a sample
press release and my notes on how to write an effective release. Also attached is my list of the most effective press release sites. Now, even though there are 20 sites, you should not submit the exact same press release to every site. I would probably pick no more than 5 sites for one release (they do have
different audiences so it’s OK to submit to multiple sites). But if you write
multiple releases, especially focusing on different keywords, you can spread
the releases around. But make sure you go back and check the different sites to see the response you are getting (all of the sites provide statistics for
you).
Draft your press releases today and register for at least five press release
sites.
Go back to your Synergy Promotion Marketing Grid and make notes on what press release sites you are going to submit to and on what day. It is not
necessarily critical, but most PR professionals will tell you that reporters
are usually looking for new stories between 10 am and 2 pm, so if you can
submit your releases about 8 am, your release will be more likely to be live
when reporters come looking.
And that’s Day 6! You’ve done SO much preparation. You should be tired but
also excited by now. Tomorrow is when you prepare to EXECUTE and put it
all into action. Congratulations on making it this far. You are doing
great — and you are about to see results from all your hard work.
Email #8 — Putting It All Together
Wow, you’ve done a lot of work this week. Congratulations! Today is the day we put the plan into action and start making things happen.
If you’ve added some blog posts from yesterday, when you pull out your Synergy Promotion Marketing Campaign Grid, you’ll want to make sure some of your marketing messages include a link to your blog and not just to your promotion landing page.
Today is the day you will spend pre- loading as many as these messages as you can into your social media planners so that tomorrow (or whatever day you choose to start) your campaign will launch.
Did you know that you can actually schedule your posts for your Facebook business page? You can. Depending on the version of Facebook you have, you’ll either find Creator Studio or Publishing Tools on the toolbar of your Facebook page. There you’ll find the Schedule a Post options.
If you are involved in several Facebook groups, make sure you create a list of what groups you are going to post in, what messages you are going to use, and how frequently. It takes some effort to track and monitor your results of group posts, but you can do it. For your business page, make sure you are checking your Facebook Insights page. So many business owners forget that Facebook is giving you lots of data about who is visiting your page and interacting with your posts. Spend some time today looking at the different reports so you’ll have a baseline to compare once you start your campaign.
For other social media platforms, I like to use a social media planner service. I personally use Hootsuite, but there are several others. These services allow you to schedule posts for several days (even months) in advance. Even though you can, I do not recommend using a service to post to Facebook or Instagram. It looks tacky and Facebook frowns on it. Too many remote posts and Facebook will start rejecting them and may even take your page down. No one wants that hassle. But for other social media platforms, the planner services work great. Remember to use your hashtags!
So spend time today scheduling your posts for the next few days. Make sure you follow your plan – or if you add or delete, make sure you make notes on your grid. NOTE: You do not HAVE to use a social media planner service — you can manually post all of your posts, tweets, pins, etc. But the services make it much easier to do a lot of posting. But this is YOUR campaign for YOUR business. Do what works for you!
As your posts start appearing, your job now turns to monitoring and tracking your results. Check your post results at least once a day and keep track of the engagement you are getting. If you find a post or tweet is getting a lot more comments or clicks than others, then you want to repeat that post again in future days at different times to continue to get reaction. If you have some posts that are not getting any engagement, then you don’t need to repeat those. However, I will often repeat a message that I like after changing the photo I use just to see if it makes a difference. Take a good look at what is attracting people and create some more messages like those. This is where you become a student of what reactions your messages are generating. One of the great features of the social media planner programs is that they give you the engagement data in an easy-to- read report. As you pre-plan your posts today, make a not of the Reports links and familiarize yourself with the data they will track for you.
Keep in mind that it may take a day or two for your audience to really see your messages. And when you write your blog posts, make sure you promote your blog as you would normally do, in addition to anything on your grid. And once your press releases are live, promote those links to your list if you have one and on social media. These are just additional boosts.
Make sure you run your campaign for at least 14 days (or if you are just being flooded with business, then stop early if you need to). That’s typically the time it takes to really saturate your market. At the end of 14 days, you’ll be much more visible and more branded to your audience. After 14 days, take a break for a couple weeks before re-launching.
So, that’s it! That’s a 14-day strategy to Create a Buzz: How to Build a Synergy Promtion Campaign.
I would love to hear about your results. Shoot me at email at Trina@Mirellietc.com and let me know. And if you have any suggestions or tips for others in the program, please share and I’ll pass it along to everyone else.