If you want to make a difference and be effective on social media, you have to grab attention. You need to be known as an educator, you need to have a recognizable brand, and you need to build a community before you begin to sell.
Here are nine tips to make your social media more effective:
One: Give, give, give, take. Eighty percent of what you post online should be adding value to your network. More value wins every time. You can never give away too much content.
Two: Use social media to learn about your audience and market. Pay attention to what they Like, what they Share, what they comment on. And give them more of what gets them to respond.
Three: Your headlines need to be short, to-the-point, and attention-grabbing. You need to stop the scroll and the best way is a shocking and strong headline. Spend time on your headlines.
Four: Be responsive. Thank your followers. Acknowledge Likes and Shares. Answer questions and add follow-up questions when you can. Create a FAQ on your business page.
Five: If you are like everyone else, you will be like everyone else. Be real, be authentic, be You. Do the unexpected. Add your spin and special flavor to everything you do.
Six: Strengthen your brand through professional graphics and photography. Use a professional headshot or professionally designed logo. Keep your selfies on your personal page.
Seven: Have fun with your content. Don’t be boring.
Eight: Tell stories. People respond and remember stories. Illustrate and demonstrate, don’t just inform.
Nine: Mix your media. Use short posts, long posts, videos, memes, and everything in between. No one wants to see the same thing time after time. You have to be continuously creating content.
And as a bonus tip — all of these tips would be even more effective if you target a specific audience with a specific message. Check out this previous post to learn more.
Follow these nine tips and you’ll see increased engagement on all your platforms and enjoy more effective social media.