Choosing a Logo is Not as Easy as it Seems

Choosing a logo for your new business can be a surprisingly daunting task. You want it to stand out. You want it to convey a message. You want it to be visually appealing. You want it to be versatile enough to go on a business card and a pen and a website and a huge neon sign and a tee-shirt and, and, and. There’s a lot of pressure on one little piece of artwork.

Choosing a Logo Color

And the color choice. What color is right? Colors have psychological triggers for most people. Blue is generally considered to be calming, trustworthy, professional. Green is thought to be natural, relaxed, healthy. Yellow conveys high energy. Brown is seen as solid and reputable. Red is fiery, emotional, passionate, active. You could create a logo that uses multiple colors, but then you have to be aware that it will be more expensive to reproduce.

And regardless of what color or colors you choose, it still needs to look okay in black and white. It needs to look good big. It needs to keep its clarity when it’s small. Too much detail and it becomes mush when shrunk down to fit on the back of a brochure. Yes, choosing a logo and making sure it’s just right takes as much thought as creating your business plan.

Choosing a Logo Font

The font is important when choosing a logo. Like color, fonts can often convey a sublimal message to your audience. Bold, thick solid letters seem dependable. Italics may appear formal and stuffy. Some fonts convey whimsy. Capital letters or small letters. Sentences or phrases. Decisions, decisions, decisions.

Or maybe you want to skip the font and just use a symbol with no words. This is a tricky one for new businesses. Apple may be a symbol-only now, but they didn’t start out that way.

The right graphic designer makes choosing a logo so much simpler

Thank goodness there are people here in the world known as graphic designers who can take a business owner’s idea and turn it into a logo. For me, that awesome graphic designer is Tasha Robinson of Jt Unlimited Digitial Marketing.  She played around. She gave me a design of what I described. Then she gave me something twenty times better. I didn’t envision it. But she did. And I am totally blown away.

So without further ado, here’s the new official Mirelli Entrepreneur Training for Women logo:

I choose a dark red because to me it seems enthusiastic and active. I love the subtle line that makes it seem that the circle is in motion. I think it looks great big and looks great small.

So now it’s time to get to work to incorporate it on this website, on Facebook, and anywhere else logos should go. Now we can start actually branding ourselves with an honest-to-goodness branding tool.

So if choosing a logo is something you are struggling with, I highly recommend Tasha Robinson and the team at JtuDigitalMarketing.com. Give them an idea of what you want to convey and let them do their thing. You won’t be disappointed.

Thanks, Tasha. I love it.

Trina