Marketing on LinkedIn

LinkedIn is one of the best sites for marketing professional services.  Marketing on LinkedIn is different than with any other social media. It takes a no-nonsense, let’s get down to business approach. Do it right and you’ll connect with amazing professionals all over the world.

Spend at least 10 to 15 minutes on LinkedIn every day

1. Review your Network — review your Invitations to Connect requests — go to their profiles and see if they would be a good contact for you. Invite at least 10 people to connect with you every day.
2. Go to Manage My Network, hit Connections, and send messages to a) Recently Added and b) anyone who would be especially interested in something you have going on. DO NOT sell — ask to connect, invite them to an event, ask them to join you for coffee, ask for a recommendation, share a resource.
3. Create a post or article of interest to your ideal audience. Be sure to use hashtags AND tag (@) connections who would be interested. You can post to your newsfeed, your newsfeed + Twitter, your business page, or to a group.
4. Scroll through your newsfeed, relevant hashtags, and/or industry leaders and influencers and make thoughtful comments on other’s posts. Share what would be of interest to your audience.
5. LinkedIn Video (similar to Facebook Live) is a great way to raise your visibility.

This video may be a bit outdated (LinkedIn has made numerous changes since this was recorded, but the concepts are still solid)

Here are some additional tips:

1. Download the LinkedIn app. It makes it very easy to post and keep up to date on what’s happening within your network.
2. Your PROFILE PHOTO matters! LinkedIn is not the place for selfies.
3. Define your target audience and develop a strategy for reaching out to them on LinkedIn. Watch for Mirelli training sessions if you need ideas.
4. Your HEADLINE is the most critical part of your profile — Go beyond your title. Tell the world WHO you serve, WHY you serve, and if there’s space, add a Call-to-Action (CTA)
5. Your summary is about THEM, not you. When someone who doesn’t know you reads your summary, they are thinking “Why do I want to connect with this person?” Give ’em a reason! Show your personality. Demonstrate how you would help them. Include a Call to Action and tell them the best way to contact you.
6. Include links to your videos, blogs, and specials
7. When filling out your professional experience, focus on your key accomplishments and how you impacted the organization. If you are NOT looking for a job, then you can consider using the Experience section to highlight your services to different market segments.
8. Fill out as many categories as you can
9. Ask for — and give — recommendations
10. Make sure your contact information is current — and make it easy for people to contact you

HINT: When you are at an Event, Turn on “Find Nearby” on the app and connect with others who are attending.