LinkedIn is one of the best sites for marketing professional services. Marketing on LinkedIn is different than with any other social media. It takes a no-nonsense, let’s get down to business approach. Do it right and you’ll connect with amazing professionals all over the world.
Spend at least 10 to 15 minutes on LinkedIn every day
- Review your Network — review your Invitations to Connect requests — go to their profiles and see if they would be a good contact for you. Invite at least 10 people to connect with you every day.
- Go to Manage My Network, hit Connections, and send messages to a) Recently Added and b) anyone who would be especially interested in something you have going on. DO NOT sell — ask to connect, invite them to an event, ask them to join you for coffee, ask for a recommendation, share a resource.
- Create a post or article of interest to your ideal audience. Be sure to use hashtags AND tag (@) connections who would be interested. You can post to your newsfeed, your newsfeed + Twitter, your business page, or to a group.
- Scroll through your newsfeed, relevant hashtags, and/or industry leaders and influencers and make thoughtful comments on other’s posts. Share what would be of interest to your audience.
- LinkedIn Video (similar to Facebook Live) is a great way to raise your visibility.
