Market Research and Your Unique Selling Proposition

Before you launch any sort of business, you need to conduct some basic market research to make sure that a) You have the necessary skills and knowledge to be successful in that endeavor, b) You’ve identified your idea’s strengths and weaknesses (a SWOT Analysis) and c) You’ve identified who your target client will be and why they are going to buy from you (a unique selling proposition). These steps should be done prior to or in conjunction with creating your business plan. This guide is part of the Power Launch Guide series for successful start-ups published by Mirelli Entrepreneur Training for Women.