It’s time for you to create a better elevator pitch. You know you need it. Every time someone asks you “what do you do?” you freeze up, your mind goes blank, and you stutter uh, uh, uh. Here’s a quick template to help you write out a strong elevator pitch. Write it out and practice, practice, practice. You got this!
10 Second Better Elevator Pitch Template
This template pulls together six key elements.
#1 – Give us an action verb that describes what you and/or your company does.
(I / We) (action verb – help, guide, teach, review, provide, consult with, present, aid, assist, support, grant, give, award, evaluate, assess)
#2 – Tell us the emotion your ideal clients are experiencing because they aren’t working with you yet.
(negative emotions being experienced – frustrated, furious, overwhelmed, clueless, demanding, frightened, desperate, struggling, angry, concerned, worried)
#3 – Describe a characteristic or two of your ideal client.
(ideal client description – dog lovers, young adults, chronic pain sufferers, overweight men, homeowners, business owners, brides-to-be, new mothers)
#4 – What is the need or pain point your clients need you to solve.
who want to (what they want – increase their profits, find an honest plumber, purchase that perfect diamond, find the relief they need, find the best deal)
#5 – What exactly is the solution you provide to your clients.
(solution – discover a process, learn a fast and easy way, create the perfect solution, uncover the best method, determine the number one reason, realize the best course of action, find the dramatic solution, locate the best deal, position themselves, place themselves first, find out everything they need to know)
#6 – What are some benefits your clients will gain by retaining your services or buying your products?
to / so that they can (list 3 benefits – live a pain free life, build the business of their dreams, finally give the perfect gift, feel they’re getting the most value for the money they pay, pay the lowest price, receive the highest value, obtain the best guarantee, receive award-winning service, receive the highest level of expertise at the lowest possible price).
Here’s an example:
Mirelli Entrepreneur Training for Women trains and supports confused and frustrated women business owners who are struggling to juggle all the parts of running a business by providing training, one-on-one coaching, promotion and support so they can be more confident in their business management, more effective in their marketing strategies and messaging, and create cashflow that meets their goals.
Now it’s your turn. Drop your better elevator pitch in the comments.
P.S. Do you know a woman in business who needs guidance, coaching and support? Tell her about Mirelli!
P.S.S. Want to see what makes this blog post successful in the search engines? Here’s the video I did talking about the different on-page tricks that make a difference.